Light Within

making sense of social media mix

Chaniot's claim to fame

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Chaniot - the name is enough to start the furniture lovers, travelers and cautiously curious dreaming. Antiquity is the first message of the town. And, international quality furniture "made in Chaniot" is collectors delight with potentials for marketing all over the world.

On the bank of River Chenab in area called Sandal Bar, Chaniot town is an exotic place in the foot of series of hillocks that seem to be man made rather than evidence of old mountains. The town is very ancient. It was inhabited before the time when Alexander of Macedon came in the South Asia and was principal City during the rule of White Huns. Chinese explorer Hiuen Tsiang visited it. Alberuni has mentioned in Kitabul-Hind that Chaniot was one of the there most important places in this part of the world.
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posted by S A J Shirazi @ Friday, September 29, 2017, , links to this post

Surviving Gates of Multan

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One of the oldest living cities in the world, Multan is a significant example of old Islamic urbanization. While many historic Islamic cities have lost much of their original character during the twentieth century, Multan has survived remarkably intact, retaining the classic form of the medieval city encircled by its rampart and gateways. It is the entire urban fabric of the place that is historic.

Inside the walled portion -- archetypal form of old town -- one can still see beautiful bay windows with intricately moulded 'jharokas' in narrow streets or delicate brick work with geometric patterns and tile friezes on the facades of havelis. Meanwhile, modern Multan has expanded in all directions covering over 28 square kilometres of area. And with modernism have come related difficulties. "Problems like overflowing sewerage and a broken down water supply system, encroachments and pollution are taken as hazards of urbanization or attributed to lack of funds," says a resident of Gulgast colony.
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posted by S A J Shirazi @ Monday, September 18, 2017, , links to this post

Gogera Sadar

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Situated on the bank of river Ravi on Okara Faisalabad Road, Gogera (Sadar) was once an important and dignified town in the plans of Central Punjab. It is reduced to a shabby and sleepy suburb of Okara today. Town still boasts its importance when it was important British power centre and district headquarters from 1852 to 1865 and the part played by the resilient people of the area during War of Independence in 1857. The stories of the war that was fought around Gogera echo in the pages of history books.

The only historic building — a British court — that reminds of the colonial period has been converted into a school. The verandas of the old building with round arches have been clogged to create additional rooms and red thin bricks are covered with coats of whitewash. It was much better if the building could have been conserved in its original shape. That does not seem possible now.
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posted by S A J Shirazi @ Monday, September 04, 2017, , links to this post

Tukia Nawab Chakar Ki

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An old, sleepy and tranquil village Satghara lies about 80 kilometers from Lahore (20 minutes drive away from Okara) in the quiet backwaters of the Punjab. The coins found at Satghara prove that the place was inhabited at the time of the Kushan dynasty. The rule of Kushans was one of the most decisive periods in the history of the Subcontinent. At the height in the second century (A.D.), Kushans ruled from Oxus to Ganges and yet their influence spread beyond even these frontiers. On the southern bank of the Ravi, it is a typical Pakistani village where farmers live like rustics in the face of urban attractions. Though off the beaten track, it has never been out of limelight. Besides heritage conscious travelers from all over the world, Baloch leaders and contemporary historians visit the hamlet. Reasons: it is a "Tukia Nawab Chakar Ki" - last resting-place of Mir Chakar Rind. I see part of our history buried here whenever I have a look at it. And I do that often.

As per one account, Mir Chakar Rind came to this village with seven families, hence the name. Another legend has it that the village was named Satghara because it was destroyed seven times by floods. Shah Abul Mo'ali, descendant of sixteenth century saint Muhammad Ibrahim Daud-e-Sani Bandgi in his book 'Maqamat-e-Daudi' maintains that Satghara was known by the same name even before the arrival of Mir Chakar Rind. In Baloch history, the sixteenth century was a very eventful period. Baloch fought series of wars amongst themselves. The result of these tribal conflicts not only caused large-scale bloodshed but also resulted in their mass migrations to the Punjab, Sindh and Gujrat (India).
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posted by S A J Shirazi @ Sunday, September 03, 2017, , links to this post

Khanewal Junction

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Located near old Multan, Khanewal is comparatively a recently founded town. Its only claim to fame is that it is an important destination on the map of Pakistan Railways. Busy railway junction, railway workshop, pre stressed concrete sleeper factory and huge shunting yards have developed a sort of railway culture in this agricultural market town. National highway also passes the town but people mostly uses railways for travelling and transportation.

This area was a vast grazing land before the excavation of Lower Bari Doab Canal. As per the local lore, the grass from this land used to go as far as Burma during the Second World War.
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posted by S A J Shirazi @ Sunday, August 20, 2017, , links to this post

Corporate Blogging

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What I have learnt about corporate blogging is this: Online consumers in 2012 are not impressed simply by a professional looking website or a blog bash. A typical online shopper would do hours of research before making a purchase. Informed consumers want to read about what they are interested in, ask questions, get advice and more. None of this is possible on a simple website. A blog can do all of this.

A blog helps enormously in getting into the top search engine results. Why? Because blogs by their very nature are updated frequently, and search engines prefer fresh content. Search engines prefer sites which have a lot of incoming links. Blogs can get many more of these incoming links than regular websites because people are more likely to link to information (blogs) than commerce (website). Blogs as opposed to websites have a large and growing content. A clearly visible link from the blog to the main website is very effective form of advertising.

Remember the best type of advertising is one that isn't perceived by the customer as advertising.

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posted by S A J Shirazi @ Thursday, August 10, 2017, , links to this post

Local blog context

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Blogs initially started as archives for web links on the Internet. Users could place important links on blogs to be referred and read later. Overtime blogging has matured as a phenomenon and one can see meaningful and useful blogs on any subject online. Blogsphere has become a very strong voice; vibrant, living and ever growing.

Pakistan blogsphere (blogs about Pakistan by local bloggers and those bloggers who are living abroad) has created its own identity that is mostly political and or personal. Pakistan corporate blogging has yet to take off though. Where personal blog create social harmony, well knit community and peace, political blogs add to the positive image Pakistan needs so much, more so in online world. Given the strength of powerful international media and in the face negative content, there has always been a lack of local content. Thanks to able Pakistani bloggers that they are adding meaningful local content in their blogs and that contextual content not only answers some of what mostly ill informed foreign media says but also add to the positive image.

Need of the hour is that Pakistani bloggers come forward and play their role by adding more content that is based on facts and first hand information. You owe this to Pakistan. No?

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posted by S A J Shirazi @ Wednesday, July 26, 2017, , links to this post

Net results

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Computer and the Internet are fast becoming starting points for every work and lumber rooms for what people achieve with them. Any one can foresee that they are modern ways into the future. But the users are sometime intimidated by the sophisticated gadgets and openness of the Internet, hence they are not using them optimally.

It is the same all over the world when it comes to the scare of using computers and the Internet. BBC on the eve of UK National Computing Day reported Computeractive magazine survey and a research study by the Oxford Internet Institute both implying that users are scared of using computers and working on the Internet. Another recent Australian study also found that many people are afraid of their own computers.
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posted by S A J Shirazi @ Monday, July 17, 2017, , links to this post

To Carry the Dust to Multan

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Standing in Qila Kohna Qasim Bagh - accumulated debris of ages - one can think of Alexander the Great, Muhammad Bin Qasim, Saints, Mystics, Sultans, Gardezis, Gilanis, Qureshis, and Khawanis. But what you see is the ageing town hall and Ghanta Ghar, Hussain Agahi chowk - Hide Park of Multan - with the nerve jarring rattle of auto rickshaws, tangle of tonga and donkey carts vying for space with mechanical transport, vendors and shoppers, blaring music of audio video music centers and second hand cloths (landa) hung on the walls.


A city of monuments, Multan has been around for centuries. History of Multan dates back to ancient times. As per the legend, its origin is assigned to the time of Hazrat Noah (A S). Under the various Hellenic forms of ancient designations (Kasyapapura, Kashtpur, Hanspur, Bagpur and Mulasthan) Multan figures into works of Hecataeus, Herodotus and Ptolemy. It has been an empire, a kingdom, a province, a state, a capital and now a divisional headquarters.
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posted by S A J Shirazi @ Friday, July 07, 2017, , links to this post

Challenges; Making Money with blogging in Pakistan context

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Blast from the past: Summery of issues discussed on one of the Monetize Social Media Space workshops during Network!: Pakistan’s First International Social Media Summit. They are still the same if not worst. 


Social space has combined some major human activities - communicating, sharing, social networking and ecommerce. Use of newly found social media space where as anyone can shoot out, is a creative activity and fun. Most online users enjoy their online presence. That is why people blog tweet or network in the first place. Along the way, a time comes when online users start thinking to monetize their social space. And then everything starts changing.
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posted by S A J Shirazi @ Friday, June 30, 2017, , links to this post


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